Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals.
Develop targeted acquisition plans that reach priority accounts and buying groups.
Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action
Virta Health is dedicated to reversing metabolic disease in one billion people through technology, personalized nutrition, and virtual care. They have raised over $350 million and partner with health plans, employers, and government organizations to restore health.
Own the field events strategy for Scribe Optimize end-to-end to generate enterprise pipeline.
Define which formats, segments, and geographies to prioritize, turning events into a repeatable program.
Design and run the pre- and post-event sales motion in partnership with BDRs and AEs.
Scribe is a Workflow AI platform that automatically captures and optimizes workflows so teams work smarter and faster. They have over 5 million users across 600,000 businesses and are backed by leading investors, with a valuation of over $1 billion.
Strategy and execution of Engine's full field marketing program including event selection, audience targeting and recruiting, content and run-of-show, on-site execution, pre and post-event follow-up, and pipeline reporting.
Identify, test, and scale unconventional channels for getting Engine in front of buyers, eg. job site visits, office drop-ins, and other activations that meet our ICP where they actually are.
Own Engine's relationship with regional travel organizations and partners, then build the playbook to expand the model to additional destinations.
Engine is transforming business travel into something personalized, rewarding, and simple. They are building a platform that brings together corporate travel, a powerful charge card, and modern spend management in one place and have over 20,000 companies.